Typography has the incredibly important job of preparing the viewer for a message — getting them into the right mindset. It’s essentially a method to convey tone and meaning.
In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling.
Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type.
What’s your favorite font?
(And if someone says comic sans…god so help me…)
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