The Psychology of Color - Xavier Graphics

Posted by | June 12, 2012 | Art, Case Studies, Design, Graphic, Logos, Marketing, Website | 2 Comments
Psychology of color

Color is an amazingly subjective and interesting, but often overlooked subject regarding design. It is a factor that evokes subconscious reactions to certain people to, then, have the exact opposite effect in another person.

Sometimes this is due to personal preference, and other times due to cultural background —  but no matter the reason, the importance of this design and marketing ingredient is completely underrated.

Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.

Below is a info-graphic that goes fairly in-depth into this subject of color and how it affects a persons decisions. This drastic subconscious effect that color can have on a persons choices could easily inch a person just that amount necessary to equate to a client conversion.

Psychology of color Info-graphic

This Psychology of Color infographic explores the significance of color – from the meaning of color in cultures to colors in web design.

We Thank Our Sources! Check them out here: basekit & Alberto Seveso
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Whats your favorite color?

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2 Comments

  • This is a great infographic on the psychology of color! Sometimes color theory can certainly be complicated, but color as you mentioned should never be overlooked. It’s always extremely important in all areas. Just looking at the infographic shows you how important color choice can be.

    • ctsketch says:

      Absolutely. It’s such and understated aspect of design.

      I don’t remember where I read it, but, the branding and stuff of large corporations really reflect its importance. Companies like Starbucks and McDonalds use colors in their stores to control the way that their customers behave.

      Starbucks uses homey and calming colors to keep people comfortable enough to stay in their establishment, where as McDonalds uses bright colors like red and yellow to attract attention, bringing them in, to then make people just uncomfortable enough to want to leave. It keeps traffic going in and out. Backing up the whole ‘fast food’ idea.

      Simple psychological suggestions like this can really benefit a companies motives or ideas.

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