Color is an amazingly subjective and interesting, but often overlooked subject regarding design. It is a factor that evokes subconscious reactions to certain people to, then, have the exact opposite effect in another person.
Sometimes this is due to personal preference, and other times due to cultural background — but no matter the reason, the importance of this design and marketing ingredient is completely underrated.
Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.
Below is a info-graphic that goes fairly in-depth into this subject of color and how it affects a persons decisions. This drastic subconscious effect that color can have on a persons choices could easily inch a person just that amount necessary to equate to a client conversion.[hr]
Whats your favorite color?[hr]
If you need to develop a successful brand or a lead generating website, come on by for
a cup of coffee and lets discuss you, your organization, and your product or service.