Oh the Irony! The posting of a video about the negative effects of the internet by a person who works in an industry that may not of existed if not for…wait for it…the internet! Even though that may be the case, I think, at least for my chosen profession, the study of people and their

Blasting just anybody with the same idea or message that all your competitors are broadcasting does nothing but add to the generic and ignored noise that people associate with your industry. So how can I get my brand message past all the noise? In order to increase profits for your business and to build better

ABCinema – Take 2 from Evan Seitz on Vimeo. In the past I posted La Pompadour’s great video: ABC Monsters. It was a fantastic test of brand recognition. Now Evan Seitz, on Vimeo, has come out with another great test of branding power. The final episode of ABCinema has arrived! Take 2 brings the 5-part series full circle with a

A week or so ago, I shared a great video from Vsauce doing the unimaginable: defending the dreaded font Comic Sans. He’s recently come out with this intriguing video about our perception of colors. It really helps with the understanding of how much viewpoints can fluctuate. This perspective of human perception has important ties with

As Delwin Campbell explained so eloquently in his quote in Monday’s post, “Design is important as it acts as an interface between humans and objects.” Product design influences a consumers experience of a product through the way that it’s designed. Products that are centered on how the product is truly used creates greater value to

As a designer, and someone wrangles with typography daily, I tend to think of this god forsaken typeface as the bane of my existence. Every-time that it comes into sight, I literally feel my heart drop. For I know the fact: Every time that you use Comic Sans, God kills a kitten. But…There is a

The internet has become a flexible and world changing medium and has had astounding effects on the marketing world. It has allowed organizations to greatly influence their user-base; effectively spreading their message to millions with little to no investment. An offshoot of this new medium (like print design was an offshoot from the development of

In this hilarious commercial by Adobe, a robot gets fired for its shoddy analytic skills. A vital tool in website success today, Web Analytics can provide you with information on your website’s current status and success.

Graphic design is something that is shaped by culture and, even more so, shapes culture. Through its base psychological aspects, graphic design leverages our values and needs to produce a desired result. From book covers to subway signs, graphic design has a great influence in many areas of our lives. “The Universal Arts of Graphic

Typography has the incredibly important job of preparing the viewer for a message — getting them into the right mindset. It’s essentially a method to convey tone and meaning. “Off Book | Typography” is a fascinating short documentary about typography by PBS Arts. The documentary is part of a web series that focuses on expanding