Logos Archives - Xavier Graphics

ARE YOUR EMAILS REPRESENTING YOU?

How are your Emails Representing you?

Posted by | Branding, Business, Case Studies, Design, Graphic, Logos, Marketing, Tips, Uncategorized, Website | 2 Comments

Moving past the horrible ‘first impression’ cliché used above, people underestimate the additional message that you send along with a simple email. It really comes down to a couple straightforward aspects that savvy email users will notice for their own protection in the risky realm of email conversation. Read More

graphicd

PBS Arts: Off Book — The Universal Arts of Graphic Design

Posted by | Art, Branding, Business, Design, Documentary, Graphic, Logos, Marketing, Videos | No Comments

Graphic design is something that is shaped by culture and, even more so, shapes culture. Through its base psychological aspects, graphic design leverages our values and needs to produce a desired result. From book covers to subway signs, graphic design has a great influence in many areas of our lives.

“The Universal Arts of Graphic Design” by PBS Arts: Off Book takes a look at the many ways graphic design plays a role in everyday life and how it impacts society as a whole.

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit.

Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.

Content source: Laughing Squid & PBS: Off Book
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What’s your opinion of graphic design?

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If you need to develop a successful brand, want to look into developing an Integrated Marketing Campaign or develop a lead generating website, come on by for
a cup of coffee and lets discuss you, your organization, and your product or service.

color

PBS Arts: Off Book – The Effect of Color

Posted by | Art, Design, Documentary, Graphic, Logos, Marketing, Uncategorized, Videos | No Comments

“The Effect of Color” by PBS Arts: Off Book gives a comprehensive look at color in our world and how it affects us psychologically and influences our decisions and cultures. To see a full list of the artists and photographers featured within this video, it is listed under the actual video on YouTube.

We have previously written about PBS Arts: Off Books and their enlightening collection of educational videos.

Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way.
Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.

Content Source: Laughing Squid & PBS Offbook

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What’s your favorite color?

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If you need to develop a successful brand or develop a lead generating website, come on by for
a cup of coffee and lets discuss you, your organization, and your product or service.

Starbucks Honest

30 Honest Corporate Logos

Posted by | Art, Branding, Design, Find of the Day, Funny, Graphic, Logos, Marketing | One Comment

Viktor Hertz, a freelance Graphic Designer from Sweden, has took on the challenge to express the public’s generalized opinion about the brands we all know, hate, or love.

His “Honest Logos” have gained traction on Flickr, and the community loves them!

[quote] “An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.” says Viktor Hertz. [/quote]

We’ve previously discussed the history of logos, spoke about branding image, and talked about design. Now it’s time to take a look at an ironic concept; What would happen if companies created honest logos?

Most of these designs poke fun at the more negative sides of these brands, but be aware, Negative sides of a brand are an important part of a companies life cycle. It all depends on the steps you take if you’re developing your own.

The following logos are pretty bold and straight to the point and I guarantee you will have a laugh or two while looking through them.

facebook
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Cocacola

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Nokia

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Myspace

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Harley Davidson

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Dunkin' Doughnuts

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Coke

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7 Eleven

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Apple

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Windows

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Marlboro

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IMDB

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Porche

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Captian Morgan

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Budweiser

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Playstation

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nitendo

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mtv

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mcdonalds

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camel

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facebook

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youtube

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nike

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Starbucks

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Johnny Walker

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Lacoste

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Jack Daniels

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The Body Shop

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Which logo did you like the most?

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If you need to develop a successful brand or develop a lead generating website, come on by for
a cup of coffee and lets discuss you, your organization, and your product or service.

game_thrones

Game of Thrones: Rebranded

Posted by | Art, Branding, Design, Find of the Day, Graphic, Inspiration, Logos | No Comments

As both a die-hard fan of the popular series The Game of Thrones and a die-hard Graphic design nerd (Oh, and a die-hard fan of Die-hard), I had to post this gorgeous Game of Thrones themed poster design that brings a professional branded look to the series of sigils representing The Houses of Westeros.

Portland, Oregon graphic designer Darrin Crescenzi, who works at Nike, created and recently released a limited edition of 250 hand numbered 18″ × 24″ poster prints with gold foil stamp for sale that have already sold out!

But don’t be distraught, stay tuned for potential future reprints.

The House of Westeros Poster by Darrin Crescenzi

As stated by Darrin Crescenzi:

After getting sucked into the Song of Ice and Fire series of fantasy novels by watching HBO’s “Game of Thrones,” I became intrigued by author George R.R. Martin’s in-depth descriptions of each major character’s heraldry, and the ways in which their symbols seemed to establish a “brand” for each of the story’s families.

I hadn’t seen a designer’s take on the sigils that I was fond of, and thus began a personal mission to craft an icon for each of them. Of course, there’s literally hundreds of sigils mentioned in the texts, so a truly comprehensive collection was tricky and some lesser houses didn’t quite make the cut. Sorry Manderlys of White Harbor.

 

The Houses of Westeros Poster
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[hr] The Houses of Westeros Poster
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What’s your Favorite Game of Thrones House?

Image and Info Source: Laughingsquid.com

THE EVOLUTION OF WELL-KNOWN LOGOS

The Evolution of Well-Known Logos

Posted by | Art, Branding, Design, Find of the Day, Logos | One Comment

After our last article featuring the new PBS Off Books’ video on the Art of Logo Design, I got thinking about the history and the evolution of my favorite logos.

After a bit of searching, and a lead from our friends over at Onyx, I ended up stumbling upon some pretty cool images from Retire @ 21. The article contains examples of some logos’ past and their evolution to what we so very well know them as today.

Now, I may just be a ‘Graphic Design’ nerd, but I find the general similarities and obvious trends in all of the following logos’ evolution very interesting. New technology is part of the reason logos have undergone some dramatic evolutions over the years. But it’s mostly because these companies and their brands have changed over time.

This factor is a very important consideration: Don’t be Afraid of Change. If your logo looks out-dated due to past trends, modernization of your branding may be the change that you need to get your business back on the right track. A fresh ‘face’ of a company can have many important effects, including:

1. Improving customer confidence,

2. Increasing employee morale,

3. Enhancing your companies’ image,

4. Garnering greater trust,

5. and further proving your companies professionalism.

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If you need to develop a successful brand or develop a lead generating website, come on by for
a cup of coffee and lets discuss you, your organization, and your product or service.

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Apple Logo Evolution

Apple Logo Evolution

Apple Logo Evolution

The original logo was designed by Steve Jobs and Ronald Wayne and it depicted Isaac Newton sitting under the infamous apple tree. Then, Rob Janoff designed the first rainbow Apple logo with a bite out of it so it wouldn’t be recognized as another fruit.

Audi Logo Evolution

Audi Logo Evolution

Audi Logo Evolution

The four circles represent how Audi started as a merger of the four above companies.

BP Logo Evolution

BP Logo Evolution

BP Logo Evolution

BP’s logo was largely unchanged through its first 80 years until they introduced the Helios symbol in 2000 to represent their commitment to producing energy in all of its many forms.

Canon Logo Evolution

Cannon Logo Evolution

Cannon Logo Evolution

Their first camera was named, “Kwanon,” after the Buddhist goddess of mercy. The original logo was a picture of this goddess with 1000 arms and flames.

Ford Logo Evolution

Ford Logo Evolution

Ford Logo Evolution

The 1909 logo was created with Childe Harold Wills’ font that he originally developed for his business card.

IBM Logo Evolution

IBM Logo Evolution

IBM Logo Evolution

Both the current IBM and the third UPS logo were designed by the same guy, Paul Rand. He also created the logos for Enron, ABC, and Steve Jobs’ NeXT.

Mercedes Logo Evolution

Mercedes Logo Evolution

Mercedes Logo Evolution

The three pointed star represents their original intent to make vehicles in land, water, and sky.

Microsoft Logo Evolution

Microsoft Logo Evolution

Microsoft Logo Evolution

The Microsoft employees referred to the “O” in the green logo as “blibbet” and they even had a double cheeseburger in the company cafeteria that was called the “Blibbet Burger”.

Nokia Logo Evolution

Nokia Logo Evolution

Nokia Logo Evolution

As the oldest original logo in this list, it depicts an image of a fish because Fredrik Idestam founded the company as a wood pulp mill on the banks of the Tammerkoski Rapids.

 Pepsi Logo Evolution

Pepsi Logo Evolution

Pepsi Logo Evolution

In 1941, Pepsi adopted the colors red, white, and blue to commemorate the war efforts of the United States.

Volkswagen Logo Evolution

VW Logo Evolution

VW Logo Evolution

I know what you’re thinking. Why does the original Volkswagen logo slightly resemble the Nazi symbol? Well, that’s because Hitler had a hand in founding the company. Naturally, Volkswagen phased out that part of the logo and stuck with the center.

The identity design website StockLogos presented a great selection of major company logos of the past, which are also much less recognized today, and compared them to their present logo design.

AT&T Logo Past and Present

AT&T Logo Past and Present

Discovery Logo Past and Present

Discovery Logo Past and Present

Firefox Logo Past and Present

Firefox Logo Past and Present

GE Logo Past and Present

GE Logo Past and Present

 

Lays Logo Past and Present

Lays Logo Past and Present

Lego Logo Past and Present

Lego Logo Past and Present

 

McDonalds Logo Past and Present

McDonalds Logo Past and Present

Nintendo Logo Past and Present

Nintendo Logo Past and Present

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What’s Your Favorite Logo?

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We Thank Our Sources! Check them out here: Laughing Squid, Stock Logos, Retireat21 “The Art of Logo Design” by PBS Arts: Off Book