Case Studies Archives - Xavier Graphics

ARE YOUR EMAILS REPRESENTING YOU?

How are your Emails Representing you?

Posted by | Branding, Business, Case Studies, Design, Graphic, Logos, Marketing, Tips, Uncategorized, Website | 2 Comments

Moving past the horrible ‘first impression’ cliché used above, people underestimate the additional message that you send along with a simple email. It really comes down to a couple straightforward aspects that savvy email users will notice for their own protection in the risky realm of email conversation. Read More

Psychology of color

The Psychology of Color

Posted by | Art, Case Studies, Design, Graphic, Logos, Marketing, Website | 2 Comments

Color is an amazingly subjective and interesting, but often overlooked subject regarding design. It is a factor that evokes subconscious reactions to certain people to, then, have the exact opposite effect in another person.

Sometimes this is due to personal preference, and other times due to cultural background —  but no matter the reason, the importance of this design and marketing ingredient is completely underrated.

Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.

Below is a info-graphic that goes fairly in-depth into this subject of color and how it affects a persons decisions. This drastic subconscious effect that color can have on a persons choices could easily inch a person just that amount necessary to equate to a client conversion.

Psychology of color Info-graphic

This Psychology of Color infographic explores the significance of color – from the meaning of color in cultures to colors in web design.

We Thank Our Sources! Check them out here: basekit & Alberto Seveso
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Whats your favorite color?

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If you need to develop a successful brand or a lead generating website, come on by for
a cup of coffee and lets discuss you, your organization, and your product or service.

Marketing to hit your target. Image Source: http://www.spms.am/gallery/wallpapers/wallpaper1.jpg

Marketing to Hit Your Target: Integrated Marketing Communication

Posted by | Branding, Business, Case Studies, Marketing, Tips | No Comments

Tips for More Integrated and Effective Brand & Marketing Communication—and Better Returns on Your Marketing Investment.

Comprehensive and Diverse Advertising, Utilizing a Variety of Available tools, is Essential to any Successful Marketing Campaign.

 

As the lines between designated demographics blur and the market floods with new paths to reach potential clients, it has never been more important to adapt and diversify the methods that you use to deliver your branding message to a potential client. This practice of delivery diversification is known as Integrated Marketing Communications, or IMC.

What is it?

Integrated Marketing Communications (IMC) is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.

This management concept is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.

The required components that are necessary include:

The Foundation

The first necessary component is a strong base through a powerful branding message, branding image, and business plan. The business plan including studies of buyer behavior and promotions opportunity analysis.

A Companies Branding Message

This is achieved through a companies’ ‘Why’. That purpose, cause or belief that goes beyond the products we make or the services we offer to create very strong customer loyalty and trust.
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A Companies Branding Image and Identity

A branding image or identity is achieved through the following items:

1. Logo                                                 2. Tagline

3. Color Scheme                                 4. Typography

5. Marketing messages                      6. URL

7.Twitter ID, Facebook page, etc. for online branding

[image_slider id=4 animation=fade] [image_slide url="http://xaviergraphics.com/wp-content/uploads/2012/03/onyx_blue.jpg"] [image_slide url="http://xaviergraphics.com/wp-content/uploads/2012/03/onyx_colors.jpg"] [image_slide url="http://xaviergraphics.com/wp-content/uploads/2012/03/onyx_type.jpg"] [/image_slider]

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A Business Plan

The most relevant and important reason to write a business plan, whether you are raising money or not, is to force the business owners and management team to solidify the objectives (what), strategies (how), and tactics (when, where, who). Even if you have all the capital in the world, you should still write a business plan. Indeed, especially if you have all the capital in the world because too much capital is worse than too little.

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Advertising Tools

The Second component essential for thorough Integrated Marketing Communication is advertising management and design. This includes:

• Advertising Theoretical Frameworks.

• Types of Appeals.

• Message Strategies.

• Executional Frameworks.

Advertising reinforces the brand and firm image.  It lets the potential buyers, general public and end users become aware and familiar with a companies brands, goods and services.

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Promotional Tools

The third all-important component for successful marketing are Promotional Tools. Promotional tools include trade promotions, consumer promotions, database marketing, and customer/public relations management.

Trade Promotions

Or marketing campaigns directed at wholesalers or retailers rather than at final consumers. In a trade promotion, wholesalers and/or retailers are offered special price discounts, subsidized or free display racks, or stands, gifts, or other incentives.

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Consumer Promotions

Or actions intended to convince individuals to purchase a good or service. A typical business will only offer a consumer promotion like a reduced price, free sample or bonus offer for a short period in order to stimulate demand for and awareness of the product being promoted.

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Customer/Public Relations Management

Customer/Public Relations Management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

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Analytic and Integration Tools

The last and most vital is the one that is most often overlooked — Analytic and Integration Tools.

Analytic Tools

These are tools for developing optimal or realistic decision recommendations based on insights derived through the application of statistical models and analysis against existing and/or simulated future data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.

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Integration Tools

These are tools to automate, ease, and increase efficiency of accessing, using, and managing business data for businesses and their employees. Some of these tools include:

iBolt: integrates with popular enterprise software applications, such as Oracle JDEdwards, Microsoft Office, Google Apps and Salesforce.com. iBOLT is designed to be simple to use.

LANSA Integrator: integrates Business-to-Business (B2B) and Application-to-Application (A2A) applications. It computerizes orders between distributors and manufacturers. LANSA Integrator enables businesses to use wireless devices to transmit data to servers.

• Sterling Business Integration Suite: integrates internal and external applications and systems. This application is designed to decrease complexity and boost the company’s return on investment (ROI).

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The New Age

The Internet has changed the way business is done in the current world. The variables of segmentation, targeting and positioning are addressed differently. The way new products and services are marketed have changed even though the aim of business in bringing economic and social values remain unchanged. Indeed, the bottom line of increasing revenue and profit are still the same. Marketing has evolved to more of connectedness, due to the new characteristics brought in by the Internet.

Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more and more as a conversation between marketers and customers. Marketing efforts incorporate the “marketing mix”. Promotion is one element of marketing mix. Promotional activities include advertising (by using different media), sales promotion (sales and trades promotion), and personal selling activities. It also includes Internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. Integration of all these promotional tools, along with other components of marketing mix, is a way to gain an edge over a competitor.

The Marketing Mix

The starting point of the IMC process is the marketing mix that includes different types of marketing, advertising, and sales efforts. Without a complete IMC plan there is no integration or harmony between client and customers. The goal of an organization is to create and maintain communication throughout its own employees and throughout its customers.

Integrated marketing is based on a master marketing plan. This plan should coordinate efforts in all components of the marketing mix. A marketing plan consists of the following six steps:

  1. Situation analysis
  2. Marketing objectives
  3. Marketing budget
  4. Marketing strategies
  5. Marketing tactics
  6. Evaluation of performance

Integrated marketing communications aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, Internet Radio, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, traditional radio, and television. A company develops its integrated marketing communication program using all the elements of the marketing mix (product, price, place, and promotion). Integrated marketing communications plans are vital to achieving success. The reasons for their importance begin with the explosion of information technologies. Channel power has shifted from manufacturers to retailers to consumers.

Using outside-in thinking, Integrated Marketing Communications is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. This involves knowing the right touch points to use to reach consumers and understanding how and where they consume different types of media. Regression analysis and customer lifetime value are key data elements in this approach.

 

Information source: www.wikipedia.org

Image Source: www.Spms.am

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