PBS Arts: Off Book — The Universal Arts of Graphic Design - Xavier Graphics

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Graphic design is something that is shaped by culture and, even more so, shapes culture. Through its base psychological aspects, graphic design leverages our values and needs to produce a desired result. From book covers to subway signs, graphic design has a great influence in many areas of our lives.

“The Universal Arts of Graphic Design” by PBS Arts: Off Book takes a look at the many ways graphic design plays a role in everyday life and how it impacts society as a whole.

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit.

Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.

Content source: Laughing Squid & PBS: Off Book
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What’s your opinion of graphic design?

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