30 Honest Corporate Logos - Xavier Graphics

Starbucks Honest

Viktor Hertz, a freelance Graphic Designer from Sweden, has took on the challenge to express the public’s generalized opinion about the brands we all know, hate, or love.

His “Honest Logos” have gained traction on Flickr, and the community loves them!

[quote] “An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.” says Viktor Hertz. [/quote]

We’ve previously discussed the history of logos, spoke about branding image, and talked about design. Now it’s time to take a look at an ironic concept; What would happen if companies created honest logos?

Most of these designs poke fun at the more negative sides of these brands, but be aware, Negative sides of a brand are an important part of a companies life cycle. It all depends on the steps you take if you’re developing your own.

The following logos are pretty bold and straight to the point and I guarantee you will have a laugh or two while looking through them.

facebook
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Cocacola

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Nokia

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Myspace

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Harley Davidson

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Dunkin' Doughnuts

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Coke

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7 Eleven

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Apple

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Windows

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Marlboro

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IMDB

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Porche

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Captian Morgan

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Budweiser

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Playstation

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nitendo

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mtv

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mcdonalds

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camel

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facebook

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youtube

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nike

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Starbucks

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Johnny Walker

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Lacoste

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Jack Daniels

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The Body Shop

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Which logo did you like the most?

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If you need to develop a successful brand or develop a lead generating website, come on by for
a cup of coffee and lets discuss you, your organization, and your product or service.

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